Measurement Guidelines of your Customer's ROI


  1. These are the Measurement Guidelines of your Customer's ROI
  2. 1.       Figure out where your business is coming from- i.e segment new, referred and exisiting/returning customers
  3. 2.       Determine its costs
  4. 3.       Calculate its worth
  5. 4.       Project or extrapolate how much it could be worth if it could be formalized,scaled,evolved and activated.
  6. 5.        Optimize and repeat.
Concepts taken from Flip the funnel by Joseph

2 comments:

SYCO 28/8/11 11:13 AM  

Thanks a lot for such a nice and knowledgeable post of MBA...
Keep posting...

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Vocab Power Updated Daily

  • COBBLED - Repair or mend
  • ABHORRENCE - Hate coupled with disgust
  • INCUMBENCY - The term during which some position is held
  • MITIGATE -Lessen or to try to lessen the seriousness or extent of
  • dubious - Open to doubt or suspicion
  • FOSTERING - Encouragement; aiding the development of something
  • ELICIT- Call forth (emotions, feelings, and responses)
  • PLAUSIBLE - Apparently reasonable and valid, and truthful
  • FORGE - Move ahead steadily
  • BOLSTER (V)-Support and strengthen
  • ECCENTRIC- A person with an unusual or odd personality
  • PATRONAGE - The act of providing approval and support
  • IMPERVIOUS - Not admitting of passage or capable of being affected

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