Extending the AIDA funnel

The old marketing textbook has thought us that there are three 4 levels of customer acquisition Awareness Interest Decision and finally Action.
But Joseph Jaffe in hos book Flip the funnel has added another level after action it is Sustainability. We need to treat our customers well and get their help in getting more customers. We should spend wisely on areas which can give us most benefit.


Measurement Guidelines of your Customer's ROI

  1. These are the Measurement Guidelines of your Customer's ROI
  2. 1.       Figure out where your business is coming from- i.e segment new, referred and exisiting/returning customers
  3. 2.       Determine its costs
  4. 3.       Calculate its worth
  5. 4.       Project or extrapolate how much it could be worth if it could be formalized,scaled,evolved and activated.
  6. 5.        Optimize and repeat.
Concepts taken from Flip the funnel by Joseph



Ramadan is a very special month for the Muslims, as in it Muslims around the world perform various types of worship, the most important of them being
fasting. This fasting of Ramadan is one of the five pillars of Islam, mandatory upon all adolescents and adults who have the ability. Ramadan is also the month in which the first revelation came to the Prophet Muhammad, and thus is called the "Month of the Quran". During this month, there is a noticeable change in people's lives as well as societies. This article will describe a typical day of a Muslim during this month of forgiveness.

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Vocab Power Updated Daily

  • COBBLED - Repair or mend
  • ABHORRENCE - Hate coupled with disgust
  • INCUMBENCY - The term during which some position is held
  • MITIGATE -Lessen or to try to lessen the seriousness or extent of
  • dubious - Open to doubt or suspicion
  • FOSTERING - Encouragement; aiding the development of something
  • ELICIT- Call forth (emotions, feelings, and responses)
  • PLAUSIBLE - Apparently reasonable and valid, and truthful
  • FORGE - Move ahead steadily
  • BOLSTER (V)-Support and strengthen
  • ECCENTRIC- A person with an unusual or odd personality
  • PATRONAGE - The act of providing approval and support
  • IMPERVIOUS - Not admitting of passage or capable of being affected

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