Extending the AIDA funnel

The old marketing textbook has thought us that there are three 4 levels of customer acquisition Awareness Interest Decision and finally Action.
But Joseph Jaffe in hos book Flip the funnel has added another level after action it is Sustainability. We need to treat our customers well and get their help in getting more customers. We should spend wisely on areas which can give us most benefit.

2 comments:

Ganesh Chella 10/7/12 5:10 AM  

Thanks for the information... I really love your blog posts... specially those on Helping Organisations

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Vocab Power Updated Daily

  • COBBLED - Repair or mend
  • ABHORRENCE - Hate coupled with disgust
  • INCUMBENCY - The term during which some position is held
  • MITIGATE -Lessen or to try to lessen the seriousness or extent of
  • dubious - Open to doubt or suspicion
  • FOSTERING - Encouragement; aiding the development of something
  • ELICIT- Call forth (emotions, feelings, and responses)
  • PLAUSIBLE - Apparently reasonable and valid, and truthful
  • FORGE - Move ahead steadily
  • BOLSTER (V)-Support and strengthen
  • ECCENTRIC- A person with an unusual or odd personality
  • PATRONAGE - The act of providing approval and support
  • IMPERVIOUS - Not admitting of passage or capable of being affected

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