Extending the AIDA funnel
The old marketing textbook has thought us that there are three 4 levels of customer acquisition Awareness Interest Decision and finally Action.
But Joseph Jaffe in hos book Flip the funnel has added another level after action it is Sustainability. We need to treat our customers well and get their help in getting more customers. We should spend wisely on areas which can give us most benefit.
But Joseph Jaffe in hos book Flip the funnel has added another level after action it is Sustainability. We need to treat our customers well and get their help in getting more customers. We should spend wisely on areas which can give us most benefit.
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