Measurement Guidelines of your Customer's ROI

1. These are the Measurement Guidelines of your Customer's ROI
2. 1.       Figure out where your business is coming from- i.e segment new, referred and exisiting/returning customers
3. 2.       Determine its costs
4. 3.       Calculate its worth
5. 4.       Project or extrapolate how much it could be worth if it could be formalized,scaled,evolved and activated.
6. 5.        Optimize and repeat.

Concepts taken from Flip the funnel by Joseph